I did this video to show people how & why to use the clicker. This has the basic rules to clicker training and how to use toys and food as a reinforcer.
If you would like to learn more about clicker training, I teach an online Clicker Basics class that is $40 for 4 weeks. Go to: www.pamsdogtraining.com to sign up.
The click is a secondary reinforcer and the food or the toy is the primary reinforcer. The dog wants to hear the click because he has learned that good things happen after the click.
Here is a link for a free ebook on clicker training: http://pamsdogtraining.com/wp-content/uploads/2012/06/Navigate-your-way-through-clicker-training.pdf