6. Always use a high rate of reinforcement when training new behaviors. Ideally the dog should be earning a click at least every three to five seconds. It is not good clicker training to stand around waiting for a long time before the dog is finally able to offer the correct behavior and earn a click/treat. Most dogs will quit and give up if they are not being reinforced enough. If my boss decided to pay me every other week, I would search for a new job or do poor work at the job I have. My reinforcement is money and my dogs are reinforced with toys, treats, or their environment.